The Neocloud Cartel: How the AI Industry Started Renting Compute From Itself

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TL;DR

The AI industry has shifted to a model where companies rent compute from a small group of landlords, notably Nvidia, creating a tightly interconnected cartel. This structure concentrates power and raises questions about market fragility.

In 2026, the AI industry has largely stopped owning its own hardware, instead renting compute from a small, interconnected group of firms, with Nvidia acting as the central gatekeeper. This shift signifies a fundamental change in how AI companies access the hardware needed for training and deploying models, affecting market dynamics and power structures.

Recent reports reveal that major AI firms like OpenAI, Anthropic, Meta, and xAI are leasing hundreds of millions to billions of dollars worth of GPU compute from a handful of suppliers, primarily Nvidia. Notably, xAI leased its supercomputer capacity to competitors, signaling a decoupling of ownership from use and highlighting the rise of a rent-based model.

This network of leasing agreements has evolved into a de facto cartel, with a small circle of companies financing each other’s compute needs. Nvidia, as the dominant hardware provider, controls the supply and allocation of GPU resources, effectively holding the choke point over the entire AI industry. Nvidia’s investments and strategic stakes in firms like CoreWeave, Intel, and others further consolidate its influence.

Furthermore, the financial arrangements are circular, with suppliers like Nvidia investing billions into AI firms and these firms, in turn, committing enormous hardware spending, creating a self-reinforcing loop that inflates valuations and concentrates market power.

At a glance
reportWhen: developing, ongoing in 2026
The developmentIn 2026, the AI industry increasingly rents compute from a few dominant firms, forming a cartel that controls access and pricing, with Nvidia at the center.
The Neocloud Cartel — The Control Series, Part 2: Compute
AI Dispatch · The Control Series · Part 2
Chokepoint 02 — Compute

The Neocloud Cartel

Almost no one racing to build AI owns the machine it runs on. They rent — increasingly from each other — and the money loops back to one chip maker that’s also an investor in nearly everyone at the table.

The loop — money, chips & credits circle a dozen firms
invests ~$100B commits ~$1.15T buy GPUs + equity stakes NVIDIA the chokepoint THE LABS OpenAI · Anthropic CLOUDS & CHIPS CoreWeave·Oracle·AMD ↻ each deal lifts the next one’s value
If it seems circular — it is.
Who actually holds the choke
01 · Upstream
Nvidia takes ~$35B of every $50B/GW
Captures most of every buildout dollar, holds equity in the buyers, and controls chip allocation in a shortage.
02 · The landlords
Rent means someone else’s terms
xAI’s lease reportedly lets Musk reclaim compute if Claude “harms humanity.” CoreWeave drew 77% of revenue from 2 customers.
03 · The financing
Suppliers fund their own buyers
Nvidia invests in OpenAI; AMD hands it warrants; Nvidia+MSFT back Anthropic $15B. The money never leaves the circle.
~$3T
datacenter spend ’25–’28 — half on private credit
−$74B
OpenAI projected operating loss, 2028
~3%
of consumers actually pay for AI
−60–75%
H100 rental rates from peak — commoditizing
The take

The cartel isn’t a conspiracy — it’s the endpoint of extreme capital intensity, real scarcity, and one dominant supplier. But the same circularity that makes it powerful makes it a fuse: each cancelled order is someone else’s missing revenue. Don’t be a price-taker at the bottom of a loop you don’t control — own your inference, keep an open-weight fallback, diversify silicon.

Sources: SpaceX filings; TechCrunch; The Register; Bloomberg; CNBC; Reuters; SemiAnalysis; McKinsey; Morgan Stanley; FT (2025–Jun 2026). Figures are reported commitments, often multi-year, not cash on hand.
thorstenmeyerai.com · 02 / 06

Implications of the AI Compute Cartel for Industry Power

This development signifies a shift toward a highly concentrated control over AI compute resources, with Nvidia at the core. The ability to gate access, reprice, or revoke compute capacity gives a small group of firms immense influence over the AI ecosystem. It also introduces systemic risks: the cartel’s fragility could lead to disruptions if any key player withdraws or faces constraints.

For AI developers, this means dependence on a limited set of suppliers, potentially impacting innovation, pricing, and access. For regulators and market observers, the emergence of this cartel raises questions about competition, fairness, and the long-term stability of AI infrastructure.

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Rise of the Neocloud and the Shift to Leasing

Historically, AI companies owned their own hardware or used general cloud providers. However, the 2024–25 GPU shortage prompted a rapid shift to leasing, giving rise to the ‘neocloud’ model—specialized, AI-focused hyperscalers like CoreWeave and others, all relying heavily on Nvidia GPUs. Major investments by firms like Meta, OpenAI, and others, totaling hundreds of billions of dollars, now predominantly flow into leasing arrangements rather than hardware ownership.

In May 2026, xAI’s leasing of its supercomputer capacity to competitors marked a turning point, illustrating how ownership has become decoupled from use. The industry now operates on a model where compute is rented, not owned, and the key players are intertwined through circular financing and shared investments.

“A gigawatt of AI data center capacity costs roughly $50 billion, with Nvidia capturing the majority of that revenue.”

— Jensen Huang, Nvidia CEO

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Potential Risks of the AI Compute Cartel

While the cartel structure is evident, it remains unclear how fragile this system is under stress. Disruptions could arise if Nvidia or key firms face supply constraints, regulatory action, or strategic shifts. The long-term stability of this tightly interconnected network is still uncertain, and the potential for market fragmentation or collapse exists.

Amazon

enterprise GPU cloud services

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Future Developments in AI Hardware Access and Regulation

Next steps include increased scrutiny from regulators regarding market concentration, possible efforts to diversify supply chains, and the emergence of alternative hardware architectures. Monitoring how the cartel adapts to potential shocks or regulatory interventions will be crucial in understanding the future landscape of AI infrastructure.

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Key Questions

Why does Nvidia control so much of the AI compute market?

Nvidia is the dominant supplier of GPUs essential for AI training and inference, and its strategic investments and control over supply chains give it significant leverage over the industry’s access to compute resources.

What does it mean for AI companies to rent compute instead of owning it?

It means that companies no longer invest in building their own hardware; instead, they lease GPU time from a small group of landlords, making access dependent on contractual agreements and supply control rather than ownership.

Could this cartel structure lead to higher costs or reduced competition?

Yes, the concentration of control could enable price-setting power and limit competition, with potential risks of supply restrictions or collusion, though the system’s fragility also poses risks of disruption.

How might regulators respond to this emerging cartel?

Regulators could investigate anti-competitive practices, enforce supply chain diversification, or impose restrictions on market concentration to prevent abuse of power.

Source: ThorstenMeyerAI.com

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