Summary: Taymax Group, a leading fitness franchise company, owns and operates Planet Fitness gyms offering affordable membership rates to the general public. With over 1400 locations across 50 states in the US, Planet Fitness has managed to revolutionize the fitness industry by providing a welcoming and encouraging environment for people of all ages and fitness levels.
1. History of Taymax Group and Planet Fitness
The Taymax Group was founded in 2009 by Tim Kelleher and Shane McGuiness with the aim of building a portfolio of health and fitness franchises. The company’s big break came in 2012 when they acquired their first Planet Fitness gym in Ontario, Canada. Planet Fitness was established in 1992 by Michael Grondahl in Dover, New Hampshire, with the goal of providing an alternative to “judgmental and intimidating” gyms. Since then, Planet Fitness has expanded rapidly, with over 10 million members across the US.
Taymax continued to grow and currently has ownership or operating rights in over 100 Planet Fitness gyms, making it one of the largest franchisees of Planet Fitness in North America. Their focus on delivering high-quality customer service combined with a unique gym experience has allowed them to thrive in an increasingly competitive market.
Taymax Group and Planet Fitness have both earned several awards and accolades over the years for their impressive growth and innovation, including recognition from Entrepreneur Magazine, Franchise Times, and the International Franchise Association.
2. Planet Fitness – No Judgement Zone
One of the main reasons why Planet Fitness has gained so much popularity is its “Judgement Free Zone” policy. This approach to fitness aims to create an inclusive and comfortable atmosphere for people of all shapes, sizes, and fitness levels. With its bright purple and yellow color scheme, the gym is designed to be fun and friendly rather than intimidating.
Also, unlike most other gyms, Planet Fitness does not offer personal training services. Instead, they focus on creating individual workout plans accessible both online and offline, which cater to the needs of their members. The company sees itself as a supportive community that promotes healthy living and overall wellness.
Planet Fitness also has a “Lunk Alarm” policy, which means that grunting, dropping weights, and waiting around between sets are discouraged in order to promote an un-intimidating workout environment.
3. Membership Options and Benefits
One of the unique things about Planet Fitness is its affordability. While many other gyms require a hefty initiation fee and monthly membership rates, Planet Fitness offers memberships at a low price point starting at just $10/month. For $22.99/month, members can access all Planet Fitness locations, bring a guest for free every time they visit, and use the tanning beds and massage chairs.
Another benefit of Planet Fitness membership is the PF Black Card. This premium package gives members the option to access all Planet Fitness locations, bring a guest for free every visit, use the tanning beds and massage chairs, and receive discounts on Planet Fitness store products. In addition, PF Black Cardholders can work out using HydroMassage beds, recliners, and water massage tables.
Finally, Planet Fitness offers various group fitness classes across its locations. These include Zumba, yoga, and spinning classes, among others.
4. Planet Fitness’ COVID-19 Response
The COVID-19 pandemic forced the gym industry to make substantial changes to keep their facilities safe. Planet Fitness acted swiftly by enhancing their already rigorous cleaning protocols and social distancing measures—precautions that have remained in place even as vaccination rates continue to increase across the US.
Planet Fitness members are required to wear face masks at all times and undergo a temperature check before entering the gym. Virtual classes were also made available to limit in-person interactions, and gym-goers were encouraged to reserve workout sessions through an app to cap facility capacity. The pandemic resulted in a significant increase in home gym equipment sales, but Planet Fitness’ commitment to cleanliness and safety has helped the company retain its membership base.
Moreover, Planet Fitness has continued to invest in technology to improve the overall gym experience for members. For example, they’ve introduced an AirPHX air-cleaning system that disinfects the gym’s surfaces and airways continuously throughout the day.
5. Future of Taymax Group and Planet Fitness
Looking ahead, Taymax Group and Planet Fitness seem well-positioned to capture a growing market share of people looking for a budget-friendly gym with a welcoming community environment. They are continuing to open new locations across the US, with plans for 225-245 total openings in 2021. In addition, the company is exploring ways to expand its offerings to cater to people who prefer at-home workouts while maintaining the immersive in-person experience that sets Planet Fitness apart from other low-cost gyms.
Taymax Group’s recent acquisition of the World Gym brand suggests that it is eager to expand its reach beyond Planet Fitness and pursue a diversified fitness franchise portfolio.
All in all, Taymax Group’s unwavering commitment to delivering an exceptional customer experience combined with Planet Fitness’ unique brand identity makes for an exciting future ahead for both companies.
In conclusion, Taymax Group’s ownership and operation of Planet Fitness gyms have created a unique brand that has changed the traditional perception of fitness centers. Planet Fitness’ low-cost membership rates and judgement-free environment have been game-changing factors that appeal to people across all demographics and exercise levels. With the spotlight on health and wellness, Taymax Group and Planet Fitness are poised to make a significant impact on maintaining and promoting healthy lifestyles by providing an affordable and comfortable space for people to get fit.